Marketing and Selling to HR

A unique networking forum, training opportunity and knowledge sharing event for sales and marketing professionals selling in the HR sector.

Tuesday 11th December 2007 – CBI, London WC1A 1DU

Summary

An unmissable opportunity to network with your colleagues, take a strategic view of HR B2B marketing, discuss industry trends and join us for an end of year Christmas Champagne Party.
Topics Covered

* Strategic Overview - B2B marketing to the HR sector
* Building a great reputation in the HR services market
* Understanding the hopes, fears and needs of the HR psyche
* Getting your message through in an increasingly crowded market
* Understanding how the HR services market operates
* What do HR buyers really really want?
* Price, value, quality and risk – Navigating HR’s purchasing criteria
* Understanding the nuances of HR purchasing in the Public Sector
* A guided tour of the tendering and procurement jungle
* OJEC, Contract Monitoring and Pre- Qualification Exercises explained
* Question Time - Lively and topical debate on Selling and Marketing to HR

View full programme

Speakers

Chair:

* Symposium Events – Steven Stanbury, Managing Director

Speakers from:

* Communications Management - Trevor Merriden, Workplace Practice Director (Former Editor of HR Magazine)
* easyJet – Karen Ann Allchurch, Head of HR Operations
* International Employee Benefits Association – Jeremy Hill, Secretary
* Recruitment and Employment Confederation – Helen Reynolds, Acting CEO
* The British Institute for Learning & Development – Jack Wills, Chairman
* Commercial Occupational Health Providers Association – Geny Foster, Director of COHPA & Managing Director of Medigold Health Consultancy
* The Voucher Association – Andrew Johnson, Director General
* Employee Assistance Professionals Association – Eric Marshall, Chair
* BiP Solutions – Eddie Regan, Senior Procurement Consultant

View a full list of companies

To book a place at this event please click here

For more information about the event, visit Symposium Event's website: www.symposium-events.co.uk

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